Crisis… What crisis?

The “GFC”… it sounds like a Roald Dahl piece of fiction but in reality is its own self-perpetuating story, one that has dominated headlines around the world for the past 3 months.

While there is no doubt that the global financial sector has taken pretty serious hit since the events of September 2008, the real economy in Australia has luckily been fairly insulated (…so far.)

We can also be thankful that the GFC is now starting to go out of fashion with news editors, bloggers and commentators, who perhaps themselves are starting to tire of all the pessimistic talk. Shoppers are an easily influenced bunch, and with the media slowly moving on to good news stories maybe we can avoid the cycle of negative expectations and business sentiment will follow.

Which brings me, in a round-a-bout way, to another form of media that influences shoppers. Published by global commercial consulting firm Booz&Co in their quarterly business journal, this article provides some excellent insights into how in-store media is being used by marketers to “reach shoppers when it matters most” and why retail media is becoming an increasingly significant part of the marketing mix. Well worth the read.